[PDF] PESTEL Template

A PESTEL analysis, also known as the PESTEL method, helps your business identify the external forces that might be impacting your market to analyze how they are directly impacting your business:

In such an analysis, it is important that the factors affecting your business are not only identified but also evaluated.
The results can then be used to capture the opportunities and threats in a SWOT analysis.
Kenjo offers a PESTEL analysis template for download.

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A PESTEL analysis is an acronym for a tool that can be used to identify the external forces to which an organization is exposed. The letters stand for Political, Economic, Social, Technological, Environmental and Legal.

Before a strategy or tactical plan can be implemented in marketing, it is important to conduct a comprehensive analysis of the situation. This analysis should be repeated every six months to detect changes. Organizations that successfully monitor and respond to change can differentiate themselves from the competition and thus have a competitive advantage over others.

Here are some specific reasons why it makes sense for companies to conduct a PESTEL analysis:

Identification of Opportunities: By analyzing external factors, companies can identify potential opportunities that allow them to expand their business or enter new markets.
Risk assessment: A PESTEL analysis also allows companies to identify potential risks that could affect their business activities. By identifying risks, companies can take action to counter or mitigate those risks.
Strategic decisions: A PESTEL analysis can help organizations make informed strategic decisions by providing insights into the environment and potential business impact.
Competitive analysis: Analysis of external factors also allows companies to better understand the competitive landscape and the positioning of their competitors.
Long term planning: A PESTEL analysis also provides companies with insights into long-term trends and developments that could impact the business. This helps companies to align their strategies and plans accordingly and to ensure long-term success.

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Read the text carefully and apply it to your company.
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